"If You Build It They Will Come"

Nov. 6, 2007-The most repeated lie in business has always been “if you build it, they will come.” In the world of online marketing and real estate, the most commonly spread falsehood is, “If your company shows up on the search engines for city, state, real estate keywords that the market will stampede through your doors and money will fall from the sky.”
The reality is this: if you manage to spend your online marketing budget and reach terms like “city, state, real estate” - you will be standing shoulder to shoulder with a dozen of your competitors fighting over each Web visitor as they try to figure out who they should do business with.
There is a very basic thing you can do to cure yourself of the problem of looking like every other competitor:
Realize that each visitor is going to look at your site and several other competitive sites. They are going to look for useful information and tools that are going to make it easier for them to make a more informed decision. Providing local and original articles on nearby homes and the community entices them with information they cannot find anywhere else. Providing fresh pieces of material on a weekly basis encourages visitors who visit your site over a one to nine month home shopping cycle to realize your site has useful content. Your business needs to provide unique information and personality, the simple truth is that shoppers are looking for something different.