Women make the real estate decisions?

A MAN'S home may be his castle but women hold the keys to most real estate decisions, new research says.And presenting a home in a way that appeals to women can help secure a sale, real estate experts said.
A national survey of 2000 people says real estate purchases by couples were mostly instigated by the female.
The research, by a real estate agency, found women were responsible for 90 per cent of all decisions related to a couple's home.
The survey found that in more than two-thirds of cases, women choose which home to buy. And in nearly three-quarters of cases when couples sell real estate, women choose the agent.
The results were backed by other real estate experts, who said women often had the final call with property purchases.
Women were also playing an increasing role in real estate sales, with the number of women agents increasing from 20 per cent to about 40 per cent over the past two decades.