Valentine’s Day Purchasing

Valentine’s Day Purchasing Trends
According to surveyed U.S. small business owners, Valentine’s Day consumers are last-minute shoppers. In fact, 46% expect their customers to shop the week of Valentine’s Day, with 11% waiting until the final day to pick up gifts. In terms of anticipated spending, Valentine’s Day shoppers are not expected to be as thrifty this year as they were last year. In 2007, 53% of small businesses said their customers would spend less than $25, whereas in 2008 only 39% expect their customers will spend this total on a token of their affection.
Small businesses also expect online sales to play a large role in this year’s Valentine’s Day sales. More than half (59%) expect online sales will increase this year.
According to U.S. small businesses, consumers can expect to receive traditional gifts from their loved ones this year. Although still the most anticipated gift, flowers dropped in popularity from 51% last year to 41% this year. “Dinner” ranked next in popularity at 23% - up five percentage points from last year, and jewelry was predicted to be the most purchased item by 18% of respondents, followed by chocolate at 14%.
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