Memorial Weekend Bike Festival.

A newly formed organization is ready to unite the Grand Strand.

Thursday, "The Grand Strand Connection" held a news conference to talk about its plans for Myrtle Beach and the surrounding area.

Members met with the NAACP to discuss its most urgent matter, the Memorial Weekend Bike Festival.

They said the biggest issue is making people feel welcome.

"For those hotels that partner with us, the biker friendly hotels. Once that attendee checks in they will be given survival guides. Along with that there will be cards throughout the city that list the text messaging number and listing the website," said Tiffany Andrews with Grand Strand Connection.

The group said it will set up a text messaging alert system to alert bikers about what's going on during the rally.

The group will also put up welcome flags along Kings Highway.